Strategic Communications and Marketing
PAC delivers all the strategic communications and marketing services of a top-flight public relations agency, plus the domain expertise and resources of a leading international consulting firm.
PAC Marketing/Interactive/Technology Demo Reel 2013
PAC's strategic communications and marketing work drives audiences to take desired actions and ultimately to change behavior. Our comprehensive communications services include:
- Research and planning, including focus groups and surveys
- Marketing, advertising, messaging, and branding
- Creative development and production in all mediums
- Media planning and buying
- Social and interactive media
- Public relations and community outreach
- Partnerships and stakeholder engagement
- Campaign and program evaluation
- Meetings and events
From large-scale, national campaigns to highly targeted local outreach, PAC employs a four-step communications process that consistently delivers results for clients:
- Understanding expectations and audiences
- Designing a strategic plan, messaging, and outreach materials
- Implementing the plan and adapting to new opportunities
- Evaluating progress to measure value along the way
Our communications evaluations emphasize outcomes. We also evaluate tactics against special performance metrics, including reach, frequency, re-tweets, Facebook likes, and blog links.
Because our award-winning communications and marketing work pushes social progress instead of products, PAC is a desirable choice for organizations devoted to the greater good.
Explore Our Strategic Communications + Marketing Offerings
- Defense Communications
- Energy, Environment, + Climate Change Communications
- Health Communications
- Internal Communications
- Media Services
- Social Networking + New Media
- Social Program Communications
- Specialized Audiences
- Transportation Communications
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